LearnAI · Executive masterclass

Beyond Prompting

How working with AI moved from writing prompts to engineering systems

01

Traditional prompting

02

The reasoning shift

03

New prompting rules

04

Context engineering

05

Harness engineering

06

Loop engineering

07

Agentic AI

Asem Galal
Asem GalalManaging Partner, Galal & Karawi Management Consulting, DMCC (G&K)
Dubai AI Seal, Tier E
01 · Traditional prompting

The SCRIBE framework

Six habits that made early chat models useful. The human did the thinking; the prompt carried it.

S

Specificity

Say exactly what you want: length, format, audience and scope.

“400 words, for the CEO, as a memo.”
C

Context

Give the background: who, why, and what has already happened.

“Footfall fell 12% since Q1.”
R

Role

Assign a persona to set expertise, register and point of view.

“You are a senior strategy consultant…”
I

Instructions

Spell out the steps the model should follow, in order.

“Step 1… Step 2… Think step by step.”
B

Banter

Iterate in conversation: push back, refine, ask for another version.

“Shorter. Now add a cost estimate.”
E

Evaluate

Check the output for accuracy, tone and fit before you use it.

“Are these figures right?”
Designed for 2023-era models: single-pass, literal, and easily distracted.
G&K  |  Beyond Prompting
01 · Traditional prompting

SCRIBE in practice: a typical 2023 prompt

PromptIllustrative example
R

You are a senior management consultant with 20 years’ experience in GCC retail.

C

Our client, a Dubai retail group, has seen mall footfall fall 12% since Q1.

S

Write a one-page memo for the CEO, maximum 400 words, in British English.

I

Step 1: list five likely causes. Step 2: rank them. Step 3: recommend three actions. Think step by step.

B

NEXT TURN“Make it more concise and add a cost estimate for each action.”

E

HUMAN CHECKVerify the figures, the tone and the logic before sending.

Why it worked then

  • No internal planning. Step lists stood in for reasoning the model could not do on its own.
  • Weak intent recognition. Personas and detail pulled the model towards the right register.
  • One shot, no questions. Banter was the only way to correct a wrong first attempt.
  • Errors were common. Human evaluation was the last and only line of defence.
SCRIBE was good craft. It compensated for what the model lacked, and that is exactly what changed.
G&K  |  Beyond Prompting
02 · The reasoning shift

Reasoning models made the scaffolding redundant

They plan before they answer

Built-in reasoning, with an adjustable effort setting, replaces “think step by step”.

They infer intent, and ask

Given a goal, they work out the method, and ask questions when the brief is unclear.

They follow plain prose

Shouting, stacked bans and rigid recipes now create conflicts, not compliance.

Evidence: Meincke et al., Wharton Prompting Science Reports 2–4. Forced chain-of-thought adds time for little gain on reasoning models; tips and threats show no reliable effect; expert personas do not improve factual accuracy.

What happened to each letter of SCRIBE

S
Specificity
Survives as a clear goal and explicit boundaries.
Kept
C
Context
Grows into a discipline of its own: context engineering.
Elevated
R
Role
Shapes tone and perspective, but adds no accuracy.
Retired
I
Instructions
Inverted: describe the goal, not the method.
Retired
B
Banter
The model asks clarifying questions; loops do the iterating.
Automated
E
Evaluate
Systematised into test sets, verifiers and stopping rules.
Elevated
G&K  |  Beyond Prompting
02 · The reasoning shift

The same request, rewritten for a reasoning model

Legacy · 2023
You are a world-class senior management consultant. CRITICAL: YOU MUST FOLLOW THESE STEPS EXACTLY. Step 1: Think step by step about the causes. Step 2: Rank them. Step 3: Recommend actions. DO NOT use bullet points! NEVER exceed 400 words! DO NOT BE LAZY. Write a memo on why footfall fell 12% since Q1.
PersonaStep recipeForced reasoningCapital-letter bans
Modern · 2026
Draft a one-page memo for our client’s CEO explaining why mall footfall fell 12% since Q1, and what to do next. The CEO reads on mobile between meetings, so lead with the recommendation and keep it under 400 words. Attached: footfall by mall and last year’s board pack. If the data cannot support a cause, say so rather than guess. Ask me up to three questions first if anything is unclear.
GoalReasonReferencesBoundaryQuestions invited
G&K  |  Beyond Prompting
03 · New prompting guidelines

Five rules for prompting a reasoning model

1

Describe the goal, not the method

State the deliverable and what “good” looks like. Let the model plan the route.

2

Give the reason behind each constraint

“It goes to procurement, so keep it formal” lets the model generalise correctly.

3

Define boundaries, not lists of bans

Scope, length, format and audience, in plain prose. No capital-letter warnings.

4

Drop the thinking scaffolds

Remove “think step by step”. Set the reasoning effort instead.

5

Invite questions before work begins

“Ask me what you need first” turns guesswork into a confirmed brief.

Best practice

What good looks like in 2026

  • Show, don’t describe. Attach real examples, templates and rubrics instead of adjectives.
  • Keep the prompt short. Put the substance into context: files, data, past work.
  • Use personas for perspective only. “Review this as a sceptical CFO” still helps.
  • Choose the right model and effort level. Quick tasks suit a fast model with little reasoning; hard trade-offs need a deeper model and more effort.
  • Test against several real cases, not one lucky run. Change one thing at a time.
G&K  |  Beyond Prompting
04 · Context engineering

Control what the model sees, not only what you ask

CONTEXT WINDOW
System instructions & rulesalways loaded
Reference materialdocuments, data, examples
Memory & historydecisions, past turns
Tool definitionsconnectors, APIs
Tool resultssearch, files, outputs
Your promptthe smallest part
PILLAR 1

A clear result

The deliverable, audience, depth and edge cases, stated up front.

PILLAR 2

Context that changes the answer

Non-obvious facts: past failures, conventions, trade-offs and the intent behind limits.

PILLAR 3

Real examples

Actual documents, data, templates and rubrics, not adjectives.

PILLAR 4

Permission to question

Let the model flag gaps and risks before it starts work.

Context pollutionMore is not better. Keep always-loaded rules short, pull material in on demand, and send noisy work to sub-agents that return only a summary.
G&K  |  Beyond Prompting
05 · Harness engineering

The harness is the platform the model works inside

ModelREASONING Model routingfast vs deep models Tools & MCPsearch, shell, connectors Runtimesandbox, CLI, IDE Memory & statedecisions across runs Permissionscredentials, access Hookschecks before & after

Let the model find its own context

Give it tools to search, read and run, rather than pre-stuffing every request with retrieved chunks.

Model + harness is what you buy

Benchmarks measure the pair. A better harness often beats a bigger model in a poor one.

Hooks turn policy into code

Block destructive commands before they run; check every change after it lands.

Session start
Request
Pre-tool hook
Tool runs
Post-tool hook
Result
G&K  |  Beyond Prompting
06 · Loop engineering

Loops: the system iterates until the goal is met

Goal success criteria Discover Act Verify Remember Stop criteria met or cap reached
1

A clear goal

Success criteria, quality bar and scope, defined before the first run.

2

Specialist agents

Researcher, builder and verifier, each with a focused role.

3

Memory

Files that record what was tried, so no effort is repeated.

4

Independent verification

Tests, checkers or a separate verifier, never the builder marking its own work.

5

Stopping conditions

Done when criteria pass, with token caps and time-outs as a backstop.

Open loopExploratory, broad, unpredictable cost. For research and discovery.
Closed loopBounded, verified, predictable cost. For production work.

A loop without a stopping rule is a bill without a ceiling.

G&K  |  Beyond Prompting
07 · Agentic AI

Agentic AI: from one model to a digital workforce

Sub-agentsisolated work, summary back

Main agent Sub-agent A Sub-agent B task summary only

Agent teamshared task list, peers talk

Team lead Researcher Builder Verifier

Choose the lightest pattern that does the job

Pattern
Best for
Cost
1Single prompt
One-off tasks: a draft email, a short summary.
2Reusable skill
Repeated procedures saved as a file: reviews, release notes, house-style checks.
3Sub-agent
Deep, tool-heavy work in its own context: research, audits, bug hunts.
4Agent team
Cross-functional builds: a lead and peers sharing one task list.
Start light, step up only when needed. Each level adds isolation or collaboration, and with it tokens, time and the need for oversight.
G&K  |  Beyond Prompting
The roadmap

From prompt writer to system designer

STEP 1

Prompt

What you ask

Start this weekRewrite your three most-used prompts as goal, reason and references.
STEP 2

Context

What it sees

Start this weekWrite a short rules file and keep a folder of real examples.
STEP 3

Harness

What it can do

Start this monthConnect one tool to your data and add one guardrail hook.
STEP 4

Loop

How it improves

Start this quarterAutomate one closed loop with a verifier and a hard stop.
Thank youAsem Galal  ·  info@galalkarawi.com  ·  galalkarawi.com

© 2026 Galal & Karawi Management Consulting, DMCC. All rights reserved.
Parts of this presentation may have been drafted, proofread or formatted with the assistance of AI tools, under the direction and review of G&K consultants.